Many sports leagues have announced official betting deals, and the NFL is the latest to do so. In April, the NFL announced that DraftKings, FanDuel, and Caesars will be its official sports betting partners. These deals will allow these companies to access official league data, promote their relationship with the league, and tie their brands to statistics. If the five-year deal goes as planned, the NFL will receive nearly $1 billion from the partnership. The NFL can opt out at the end of three years.
Official betting partners are required to provide accurate information on player stats and game results, but this is not always the case. Using official data from the PGA Tour will help prevent “squatters” from pricing bets inaccurately. Without official league data, players cannot know how far their shots are from the hole. In-play betting will be particularly important, as a result. Official data is critical for accurate betting, so it’s best to use this data before you place your bets.
While sports gambling is not legal everywhere in the US, it’s becoming more common in some areas, including Canada. This new legislation would make it easier for consumers to bet safely. In addition to providing the necessary information, the NFL hopes the new regulations will make it easier for fans to place wagers on their favorite teams. And it’s not just sports fans who stand to benefit. Fans can also expect NHL-controlled media channels to feature custom content that promotes the league’s official betting partners.