The NFL is the latest sports league to make its presence known through official betting deals. It announced three sportsbooks as official partners in April. Betting partners will receive official league data, and they will also be able to leverage their relationship with the league by tying their brands to statistics. This five-year deal will net the NFL nearly $1 billion in revenue if the partnership works out. It’s worth noting, however, that the NFL can opt out at any time during the agreement.
BetMGM and FanDuel have been partnering with the NHL since 2018, and this new deal extends to Canada where sports wagering was legalized in the summer. While both sportsbooks are working to implement their solutions, fans can expect to continue to see custom content and enhanced wagering capabilities on the NHL’s official channels. That is a big step in creating a unified and exciting fan experience. However, it will be important to remember that betting on the NFL’s games is legal only in certain jurisdictions.
Fortunately, in-play betting is on the rise. Since the Supreme Court decision legalized sports betting in many U.S. states, the amount of money wagered with PGA Tour official betting operators increased by more than 50 percent from 2020 to ’21. Additional growth is expected, and Warfield has no doubt about this. With the growing popularity of golf betting, he says that the tour will see more in-play betting opportunities in the future.