NFL football has become the latest American league to sign up for official betting deals. In announcing three new official betting partners, the NFL says that the agreement will help them gain access to official league data, promote their relationship with the league, and tie their brand and products to statistics. The five-year deal will pay the NFL nearly $1 billion if the two sides can agree on an exit clause. It’s unclear when the NFL will sign on to the deal, however.
The Liberty is one of the original eight WNBA teams. They play their home games at the Barclays Center in Brooklyn, and are majority-owned by Joe Tsai, the owner of the Brooklyn Nets. BetMGM will also become an official betting partner of the Knicks, Rangers, and Madison Square Garden in 2021. It will also have the rights to advertise within the TOUR’s media and partner platforms. BetMGM also plans to distribute highlights of the games to users who place bets with them.
Along with being the Official Betting Partner of MLB, DraftKings also will be a major sponsor of MLB Jewel Events, including the upcoming MLB Postseason. This partnership will also include on-site brand exposure, including a 2021 T-Mobile Home Run Derby and an on-field “Hit It Here” trigger. The company will also offer two free-to-play pooling games around the Home Run Derby to celebrate the partnership. The free-to-play pools will offer up to $50K in prizes.