Official sports betting has been booming since the Supreme Court’s decision to legalize sports betting in many U.S. states. Among the most popular types of bets are futures. These are wagers on teams to win a specific league championship. The odds are constantly changing as the season progresses. This can be a lucrative line to take advantage of.
Currently, only three American sports leagues have signed official betting deals. This is not due to a lack of interest from the NFL. However, it could be a case of too little, too late.
The NFL is one of the last American sports leagues to have signed official betting deals. Its partners include DraftKings, Caesars, and FanDuel.
The league has struck international sportsbook sponsorships in Australia, Germany, and Latin America. In the coming years, the league plans to expand its partnerships to other countries.
As for NFL-related gambling content, the broadcasters are cautiously adding in-game wagers and betting lines to their broadcasts. They are also experimenting with alternative broadcasts that do not affect the main telecasts.
Ideally, sports gambling legislation would create clear markets. That means establishing a substantive licensing requirement and protecting consumers. If it were possible, the leagues and sportsbooks would be prohibited from engaging in insider betting.
Last year, ESPN Plus ran a gambling-themed simulcast. This fall, the network will be experimenting with an in-game betting contest. Studio analyst Terry Bradshaw will give fans the chance to win money.